Tuesday, March 30, 2021
Tyler Waldman, WBAL NewsRadio 1090 and FM 101.5
CareFirst BlueCross BlueShield is seeking to lead the enterprise group in encouraging workers to get vaccinated for COVID-19 they usually’re placing their cash the place their mouth is.
As a part of their Better Together campaign, CareFirst will donate as much as $1.7 million to CASA de Maryland, United Method of the Nationwide Capital Space and West Virginia Well being Proper. That is $100 for each CareFirst worker who indicators onto the pledge and $1,000 for each signatory employer.
The 700 signatory organizations embrace the College of Maryland Medical System, Larger Baltimore Medical Middle and the Baltimore Ravens.
“We’re thrilled by the response we have seen,” mentioned Mack McGee, the insurer’s vice chairman and chief advertising and marketing officer. “A lot of what we have seemed to supply was a approach to point out your assist and dedication.”
John Patti talks to Mack McGee:
One of many objectives of the marketing campaign was to assist reduce by way of the noise and guarantee workers that the vaccines available on the market are protected.
“I feel numerous it’s simply the pace at which all of this has occurred and there is definitely a pure pause,” McGee mentioned.
The initiative ends Wednesday however McGee mentioned the trouble will not cease there.
“We’re dedicated to getting these funds into the area,” he mentioned. “We’re dedicated to having the conversations to get organizations onboard, realizing what position they play.”